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mindset matters

Mental Performance Training

    for Athletes of All Ages

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Let us help you improve your 90%

Why the 90%?

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People often say that sports performance is 90% mental and yet most athletes continue to focus primarily on the physical.  Today many serious athletes spend hours per day working to train their bodies, even hiring personal skills coaches, nutritionists, and fitness trainers to help perfect the 10%.  Wouldn’t it make sense to spend some of that time and effort focusing on the mental side of performance? That is what we do at The 90%.


If you have ever asked yourself any of the following questions, we may be able to help!

  • How can I become the best athlete I can be?

  • How can I achieve better focus? 

  • How can I overcome outside pressures (parents, coach, etc.)?

  • How can I manage performance anxiety?

  • How can I handle college recruiting pressures?

Aiming for the Hoop

meet the team

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Todd Wolfson

juliana gallant

Aaron mcguinness

With over 15 years of head coaching experience. Todd brings the coaching aspect to our curriculum. He understands what the athlete thinks during competition as well as what coaches expect out of their athletes. He is a big believer in #MindsetMatters

Being a Licensed Marriage & Family Therapist and a college counselor, Juliana has been involved with youth, teens and adults. She focuses on how powerful the mind if as well as how athletes can use their mindset to take their game to the next level.  Juliana has been involved with athletics for over 17 years. 

As a doctor of physical therapy Aaron truly understands the min/body connection. He has been practicing physical therapy for many years and works with athletes of all ages. Being a college athlete himself, Aaron understands what high stakes are involved in athletics and how the mind is such a powerful resource.  


Athlete Sweating


          In person

performance sessions

Hands Clasped in Yoga Posture


 ONLINE "telecoaching"

performance sessions

Soccer Team

    group Classes or

       team classes                   Our mental

 performance sessions

Meeting with one of our mental performance coaches who will help you become the best athlete you can be! We can help create a gameplan to put each athlete in the perfect mindset for competition. Our performance coaches have all the tools necessary to help the athlete overcome even the toughest hurdles.

The 90% can help any athlete across the United States trying to achieve greatness or trying to overcome athletic obstacles. Our online "TeleCoaching" can help the athlete right from the comfort of their own home. Our sessions & curriculum will help athletes take their game to the next level by improving the mental side of sports.

Sometimes an athlete can achieve the correct mental mindset hearing from their peers. Our mentality group classes can provide additional perspectives in a peer based environment. These sessions are helpful ways for athletes to learn skills and hear different perspectives on mental performance. 

“I wasn't enjoying playing sports as much anymore. After sessions with "The 90%" I found my love for the game again and my passion was reignited.”

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James Reid

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